What Is Systems Administration? Systems administration can be a complex time-consuming task. This is especially true when there is a lot of information to organize or staff to share access with. The most time-consuming parts of systems administration include: evaluating the available tools, selecting the...
Retainers - When Are They The Appropriate Choice When you have decided that you are going to hire a virtual assistant, the question you will likely need to answer is whether you want to pre-pay for a specific number of hours of work, or if you...
Virtual Assistants: People who work remotely to provide administrative support Every business owner knows that running a business doesn't just involve working on the fun parts, even when the business' core services started as a personal passion. It also involves time-consuming administrative tasks and other...
Goal setting is part of business that every business has, but unless they’re SMART goals you are not really setting a goal that you can reach. A goals needs to be measurable and realistic in order to be achievable. So what are SMART goals anyway? SMART...
We know that content is necessary, but what strategy do you use for content planning strategy? You could post random things that seem interesting regardless of the source and the time of the week. This wouldn’t be wrong, but it is not necessarily an efficient...
Targeting Audiences There’s two things I know, never underestimate the importance of targeting and you can’t please everyone. I remember learning that it’s impossible to please everyone. However, recently it occurred to me that those lessons are related to a business environment too. If you aren’t marketing...
What Is A Unique Selling Proposition? If you have done business or marketing planning in depth you have probably heard the phrase “unique selling proposition” (or USP). What is a unique selling proposition though? Prior to this year I would have said that this involved a...
So you’ve defined your brand identity, target audience’s persona, and can talk about why your offer is awesome? You’re all set to take over the world right? Most entrepreneurs would say yes, but there's still information missing. You’re surprised, right? I was too, until I...
You’ve probably seen it before: a frustrated entrepreneur with a great product who actively market their products, have a great website, but are frustrated by their lack of success. At that point it is natural to assume that perhaps there is no room or a...
Start with Why The moment I heard of Simon Sinek's "Start with Why" I loved the concept of the golden circle. It immediately made sense that business success and organizational growth is only sustainable if there is a shared mission. When I examine my greatest team...