We know that content is necessary, but what strategy do you use for content planning strategy? You could post random things that seem interesting regardless of the source and the time of the week. This wouldn’t be wrong, but it is not necessarily an efficient...
Targeting Audiences There’s two things I know, never underestimate the importance of targeting and you can’t please everyone. I remember learning that it’s impossible to please everyone. However, recently it occurred to me that those lessons are related to a business environment too. If you aren’t marketing...
What Is A Unique Selling Proposition? If you have done business or marketing planning in depth you have probably heard the phrase “unique selling proposition” (or USP). What is a unique selling proposition though? Prior to this year I would have said that this involved a...
So you’ve defined your brand identity, target audience’s persona, and can talk about why your offer is awesome? You’re all set to take over the world right? Most entrepreneurs would say yes, but there's still information missing. You’re surprised, right? I was too, until I...
You’ve probably seen it before: a frustrated entrepreneur with a great product who actively market their products, have a great website, but are frustrated by their lack of success. At that point it is natural to assume that perhaps there is no room or a...
The Problem If you are marketing for a business in today's online world, you have probably learnt two important lessons: you're much more likely to connect with your target audience, and thus be more successful, if you have a consistent, well-formed brand identity having a strong...
