Goal setting is part of business that every business has, but unless they’re SMART goals you are not really setting a goal that...
We know that content is necessary, but what strategy do you use for content planning strategy? You could post random things that seem...
Targeting Audiences There’s two things I know, never underestimate the importance of targeting and you can’t please everyone. I remember learning that it’s impossible...
What Is A Unique Selling Proposition? If you have done business or marketing planning in depth you have probably heard the phrase “unique selling...
So you’ve defined your brand identity, target audience’s persona, and can talk about why your offer is awesome? You’re all set to take...
You’ve probably seen it before: a frustrated entrepreneur with a great product who actively market their products, have a great website, but are...
Start with Why The moment I heard of Simon Sinek's "Start with Why" I loved the concept of the golden circle. It immediately made...
The Problem If you are marketing for a business in today's online world, you have probably learnt two important lessons: you're much more likely...
